Better Cannabis Decisions. Backed by Real Market Data.

Stay in stock Find growth faster Benchmark with confidence Act before competitors do
THE CHALLENGE

Every Decision Gets Harder Without Market Data.

Cannabis brands and retailers face critical commercial decisions every day — and most are making them without the data they need.

Product & Pricing Strategy
Are you producing the right products? Pricing them correctly? Without real-time market data, teams are guessing on the decisions that matter most.
Competitive Blind Spots
What are your competitors doing on pricing, promotions, and assortment? Without visibility, you're always reacting instead of leading.
Retail Network Support
Supporting retail partners, managing inventory, and growing key accounts requires data you can share — not spreadsheets you can't trust.
Forecasting & Customer Intelligence
Forecasting production runs and understanding customer demographics requires a connected view of how the market is actually moving.
THE QUESTIONS THAT MATTER

Brands & Retailers Ask Simple Questions

The most important commercial decisions come down to a handful of questions. Headset is built to answer them clearly and quickly.

Brands Need to Know

Lost Sales
Where are we losing sales right now, and which retailers need attention?
Category Movement
Where is the category moving, and are we ahead of or behind the trend?
Competitive Activity
What are competitors doing on price, promo, and assortment right now?

Retailers Need to Know

Store Performance
What is helping or hurting store performance, and how do we benchmark against the broader market?
Inventory Decisions
Where are inventory decisions hurting revenue or margin right now?
Brand & Category Support
Which brands, categories, and stores deserve more support to drive growth?
THE SOLUTION

One Connected View of the Market

Headset gives brands and retailers a single, integrated view so teams can move from fragmented signals to confident action.

🌐
Market View
Category, consumer, pricing, and competitive performance across 42 state and provincial markets.
🔒
Retail View
Sell-through and inventory inside participating stores and accounts with direct POS integrations.
🤝
Digital Shelf View
Menus, promotions, assortment, pricing and sales estimates across ecommerce channels and digital storefronts.
WHY CUSTOMERS BELIEVE THE DATA

The Data Customers Trust

Headset gives customers a more complete view of how cannabis is actually selling — built on one of the largest verified POS datasets in the industry.

↑
$90B+
Transaction Volume
In POS-derived transactions at the receipt level — the most granular data available.
↑
~$1B/mo
New Volume/Month
Approximately $1B in new transaction volume added every month, keeping data current.
↑
11,000+
Unique Data Sources
Unique POS and ecommerce data sources across 42 state and provincial markets.
↑
20,000+
Retailer-Supplier Connections
Active retailer-supplier network connections and ~4,000 direct POS integrations.
FOR BRANDS

Stay In Stock, Support Retailers, and Grow the Right Accounts

Powered by Headset Bridge — helping brands catch stock issues before they become missed sales and build stronger retailer relationships with shared data.

Inventory Intelligence
Catch stock issues before they become missed sales and improve reorder timing and replenishment across all accounts.
Retailer Collaboration
Support stronger retailer conversations with shared data and run vendor-managed inventory programs more effectively.
Account Prioritization
Focus teams on the accounts and SKUs that need action now — not a week from now when the opportunity has passed.
VMI at Scale
Enable vendor-managed inventory programs that give retailers confidence and give brands a stronger foothold in key accounts.
PROOF: MFUSED

mFused Turned Inventory Chaos Into a Growth Engine

Using Headset Bridge, mFused built a systematic VMI program that scaled without losing control — and delivered zero partner churn in five years.

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300+
Stores in VMI Program
Built a vendor-managed inventory program across 300+ retail store partners.
↑
20%
Average Sales Lift
Average 20% sales lift in stores where Headset Bridge is active.
↑
$90M+
Annual Retail Revenue
Manages $90M+ in annual retail revenue through the Headset-powered VMI program.
↑
0
Partner Churn in 5 Years
Better retail visibility helped mFused stay in stock, support partners, and scale sustainably.
FOR BRANDS & STRATEGISTS

See the Market Clearly and Find Growth Earlier

Powered by Headset Insights — giving brand teams and strategists the category, competitive, and consumer intelligence to make smarter bets and act faster than the market.

Category & Market Share
Track category trends and market share in real time across 42 state and provincial markets to see where growth is actually happening.
Competitive Intelligence
Benchmark against competitors and monitor pricing, promotion, and assortment moves before they impact your position.
Whitespace Discovery
Spot whitespace by market, segment, and category to prioritize where to invest next with confidence.
Consumer Basket Insights
Understand who is buying, how baskets are changing, and which consumer behaviors signal where the category is heading.
PROOF: FRANKLIN'S

Franklin's Used Market Data to Move Faster Than the Category

Using Headset Insights, Franklin's used market, pricing, and competitive data to make smarter bets and act faster — becoming the #1 blunt manufacturer in the U.S.

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#1
Blunt Manufacturer in the U.S.
Became the #1 blunt manufacturer in the U.S. by using data to identify and lead the premium segment.
↑
16→11
Pre-Roll Category Rank
Improved pre-roll rank from 16 to 11 by acting on category movement signals before competitors.
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102→44
Vape Category Rank
Dramatically improved vape rank from 102 to 44 using competitive and pricing intelligence.
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2x+
YoY Growth in Premium Blunts
Delivered double-digit year-over-year growth in premium blunts by betting ahead of the trend.
FOR RETAILERS

Run Smarter Stores With Better Benchmarks and Visibility

Powered by Headset Retailer — giving retail teams clearer sales and inventory data, meaningful benchmarks, and faster answers without a heavy BI build.

Sales & Inventory Clarity
See sales and inventory more clearly across stores and categories — without stitching together multiple reports.
Market Benchmarking
Benchmark stores and categories against the broader market to identify where performance lags and where opportunity exists.
Smarter Assortment & Pricing
Improve assortment, pricing, and merchandising decisions with category and competitive context built in.
Fast Team Visibility
Give teams better visibility without a heavy BI build — so they can move faster on the issues hurting revenue and margin.
HOW HEADSET FITS

Headset Fits How Customers Already Work

The goal is simple: make better decisions without adding more complexity. Headset works with your existing stack — not against it.

1
Use the Application
Dashboards, workflows, and fast answers — built for commercial teams who need clarity without a data team in the room.
2
Use Your Own Stack
Feed Headset data directly into your internal BI, reporting, and analytics tools via flexible data delivery and API integrations.
3
Use AI on Top
Layer AI tools on top for faster analysis, automated summaries, and next-best actions — powered by a reliable data foundation.
HEADSET IN ONE SENTENCE

Headset helps cannabis brands and retailers make better commercial decisions with a connected view of market, retail, and digital shelf activity.

NEXT STEP

Pick One Business Problem and Work It Together

The best next meeting is not a feature tour. It is a working session around a real decision. Here are the best starting points:

1
In-Stock Rates
Improve in-stock rates with key retail partners using real-time POS and inventory signals.
2
Category Whitespace
Find whitespace in a category or market and identify where the next growth opportunity is hiding.
3
Store Benchmarking
Benchmark store performance and inventory health against the broader market to find the gaps that matter most.
□ Also available: review pricing, promo, or competitive pressure — or evaluate data delivery and integration needs for your stack.